Frederico Lapenda - Producer | Frederico Lapenda - Producer
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BIO

With over 25 years experience, award-winning producer Frederico Lapenda has built a global career in all areas of the entertainment industry. He has produced films, documentaries, television shows, video games, film festivals, and music concerts.

 

Lapenda is one of the founding partner of Mandalay Lone Runner, an independent division of Mandalay Entertainment chaired by Peter Guber, former CEO of Sony Pictures. Mandalay produced Seven Years in Tibet with Brad Pitt, Beyond Borders with Angelina Jolie, and Donny Brasco with Johnnie Depp, among many others. Lapenda also produced two Xbox video games: Fight Game Rivals and Fight Game Heroes with Sony Ericsson.

 

Hailed by industry magazines as one of The Godfather’s of MMA, Lapenda produced over 150 MMA fights in the USA, Japan, Russia, Ukraine, Israel, and Brazil. His TV show on Channel 22, COMBAT MORTALE, was on the air for three consecutive years in Los Angeles, achieving double digit ratings and making Lapenda the first producer to telecast MMA on broadcast TV in the United States. He was the fourth producer of MMA pay-per-view fights in the U.S. with his WVC fight franchise and introduced pay-per-view to Brazil in 1997. In May 2011 he produced the first MMA pay-per-view event on YouTube televised live from Moscow.

Films & Doc

Lapenda has developed, financed, packaged, produced and distributed over 20 quality entertainment film properties for the global marketplace which have been shot in five countries. Lapenda has produced a dozen documentaries, five of them for Fox 11, including Smashing Machine for HBO and his documentary Sequestro/Kidnapping, which was eligible for an Oscar nomination in 2010. His documentaries have been acclaimed as expository, impressionistic and reflexive.

Music

Lapenda has promoted over 10 concerts over the past decade in Brazil. The genre has stretched from Country to Pop and from Rap to Rock and everything in between. His shows have played host to such stars as Alan Jackson, Alanis Morissette, Snoop Dog, and ZZ Top. His latest co-production was in the city of Americana in partnership with the Brahma where Lapenda brought country singer Alan Jackson, who performed for an audience of 45,000 fans.

Fight Game

Fight Game is a revolutionary combat sports brand focused on bringing fans and fighters closer together through social networking, video gaming, Internet and TV broadcasts, news websites, and a hot new clothing line including casual wear and fight gear. Sponsored Fight Game athletes will not only become familiar faces to the mainstream media but will also get the support needed to improve their game and rise to the highest levels of their sport be it MMA, BJJ, judo, wrestling, or kickboxing. Stay in touch with Fight Game.

TV & MMA

Lapenda started his career in the fight game in 1994 when he co-produced his first event. After that he took his fighters to the UFC and then founded his own World Vale Tudo Championship (WVC), which took place in Tokyo Japan in 1996 and paved the way for Pride. From there Lapenda went on to produce over 150 fights in over 20 countries and started the careers of many legendary fighters including Mark Kerr, Igor Vovchanchin and Vitor Belfort to name just a few.

 

Lapenda’s WVC was the fourth MMA franchise to be aired on U.S. Pay-per-view. The headliners of this show were UFC 7 champion Marco Ruas and UFC 2 runner-up Patrick Smith.

 

Lapenda was the first MMA producer to air his content on U.S. TV, channel 22 in Los Angeles. The show was called Combate Mortal and had double digit ratings. Lapenda was also responsible for introducing the first ever pay-per-view in Brazil with his WVC III in Sao Paulo in 1997. It featured jiu-jitsu star Fabio Gurgel against Mark Kerr with a superfight between Pedro Rizzo and Richard Heard.

 

After co-founding the Ruas Vale Tudo fight team and creating the Brazilian Dream Team, which later became the Brazilian Top Team, Lapenda and his European partner Bas Boon, created the Golden Glory Team, GG rained supreme for over a decade in the K-1 and Glory kickboxing scene and represented fighters such as like Semmy Schilt, Alistair Overeem, Gokhan Saki and many others.

Video Games

In 2010, Lapenda and Boon created Fight Game Interactive, one of the arms of his vertical company Fight Game. The FGI mandate is to produce cutting edge fighting games with real fighters as game characters. The first game, Fight Game Rivals, was a co-production with Xbox and the second, Fight Game Heroes, was co-produced with Sony. Both games enjoyed great success.

 

Fight Game: Rivals is a strategy, turn-based, fighting game giving players a chance to become the king of kings among tournament fighters around the world. Players can enter different tournaments in distinct locations, earn credits and unlock devastating attacks and skills. They can prepare to face the elite of the combat world such as Semmy Schilt and Alistair Overeem and become the new champion!

 

Fight Game: Heroes is an action-packed fighting game that shows players what happens outside of the ring and was designed exclusively for the Sony Ericsson Xperia™ Play. Players compete in unique environments, consisting of back alleys, grimy bars and other areas where the laws of the fight clubs reign supreme. Players can fight their way to glory by defeating the combat sport champions of the past and present in the career-mode or try to beat their friends in competitive game-modes.

Film Festival

The Beverly Hills Film Festival (BHFF) was created by Nino Simone in 1999. It is an international competition dedicated to showcasing the art and talent of emerging filmmakers in the city globally recognized as the headquarters for VIPs in the motion picture industry.

 

Dedicated to independent filmmakers, the BHFF creates a wonderful screening environment allowing participants to feature their films in the highest quality venues available to consumers around the world. Professionals and industry deal makers representing all facets of the movie industry have been spotted attending year after year.

 

Designed to bridge the world of premiere independent cinema with the renowned city of Beverly Hills, the BHFF welcomes over 20,000 attendees annually who congregate for five days of screenings, poolside celebrity panels, special events, seminars, VIP parties and deal making meetings.

 

After winning the Beverly Hills Film Festival in 2008 for Best Picture (Bad Guys) and Best Documentary (Sequestro) in 2011, Lapenda came up with the concept of creating The Beverly Hills Film Festival Japan. Mr. Simone approved of the idea and together they founded and produced the first event in 2013. Acting as the Beverly Hills Film Festival Japan Chairman, Lapenda’s goal is to bring together Japanese filmmakers and Hollywood. Since then, Lapenda has become the president of the Grand Jury and attracted some of the most influential players to be part of the jury.

Animation

Stan Lee’s Kids Universe is a new multi-media children’s publishing company that focuses on content for children up to 10 years old. SLKU works closely with local story tellers and illustrators to create transformative children’s books and interactive games. It’s dedicated to expanding children’s imaginations, childhood literacy and art education. Our goal is to encourage inclusivity, self respect and acceptance of others in a way that will entertain young minds and parents alike.

 

The Company was founded by Stan Lee and Terry Dougas, and in 2016 Lapenda become the President/CEO of Stan Lee Kids Universe Brazil. The trio together with brazilian writer Gabriel Chalita create a super fun property entitled Allies of The Amazon. An adventure that features a super smart and funny group of characters. The book takes the readers into a one of a kind experience in the Brazilian rain forest

Air Race

The Ultimate Air Racing Championship (UARC). is the Super Bowl of aviation…Seven pilots from around the world battle 10 feet from the ground on the same ram course at the same time. at speeds of 500 KPH for the title of Ultimate Air Race Champion! Unlike Formula One Auto Racing where the big engine wins the race. in Ultimate Air Racing it’s the pilot’s wits. skill and daring that wins.

 

The first edition took place in China, 2010 and featured fierce competition by international pilots to a crowd of 500,000 people. With a television audience of 865 Million viewers, the 2010 Ultimate Air Racing Championship was four times larger than the Super Bowl and the second largest televised aviation event in history, second only to the Apollo 11 Moon Landing.

Articles

Lapenda was featured in various websites and media. You can check part of them HERE